Press, radio and billboard adverts were launched on 13 April, on a theme of ‘waste’. The printed adverts are illustrated by Nick Price in the same style as the current Wombles books published by Bloomsbury: one image shows Tomsk pushing a wheelbarrow overflowing with banknotes, while another shows Tobermory vacuuming up banknotes.
In the radio adverts, The Wombling Song plays in the background with a voiceover by Bernard Cribbins. One advert says:
“Nothing bothers a Womble more than waste. Did you know you could be wasting £194 a year on the wrong phone tariff? With over 7 million options, how could you possibly know if you’re on the right one? The networks will only show you theirs. But Carphone Warehouse compares a range of networks, tariffs and phones to find the perfect combination for you. For independent advice, talk to Carphone Warehouse.”
Another advert says: “We’re on Wimbledon Common, and the Wombles have never seen so much waste. In fact, Britain’s wasting a staggering £173 million pounds a year, just by going over phone data limits. But with more unlimited data packages than anyone else, Carphone Warehouse can help. Their T-Mobile, Three and Talkmobile tariffs start at an incredible £12 a month. For independent advice, talk to Carphone Warehouse.”
Carphone Warehouse says that £5 billion is being wasted by mobile phone users each year as a result of people not being on the deal that’s best for them. On average, being on the wrong tariff costs each person £194 a year, according to independent research.
Andrew Harrison, CEO of Carphone Warehouse Europe, said: “When the UK is facing one of the hardest financial times in living memory, it seems crazy that £5 billion is being wasted on phone bills. At Carphone Warehouse, we want people to enjoy their smartphones without it costing them an arm and a leg. We’ll compare every network and phone combination and give independent advice on which deal is best.”
The public reaction has been mixed…